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Jan 25, 2013 12:35am PST
burn more energy while you work out and look fashionable at the same time. so you actually burn more calories just by wearing the clothes? >> the body burns more clothes when you get hotter. >> reporter: it's the brain child of debbie bell. >> i was going to the gym, i was going to yoga, i was doing ten things at the same time. i thought i'm not the only woman that's short on time. >> reporter: eventually she designed and developed a line of workout clothes, quit her job as a blogger and gave her hot pants to the work of 500 bloggers. she sold more than a half million items at less than a year and a half, at 70 to $150 a pop. not nearly as cheap as donning a plastic trash bag, which may yield similar results. sales also spiked. real women posting real reviews on the facebook page, which now has more than 350,000 fans. >> our biggest market is moms. and moms are great. because once mom is behind an idea, they tell all of their friends. >> reporter: so the hot pants are selling like hot cakes. >> absolutely. and they're really making women hot, which is the main thing. >> reporter: but
Search Results 0 to 2 of about 3 (some duplicates have been removed)